Your SEO strategy after Google Panda, Hummingbird and Penguin

Mistaken for another Google update, right? No one believed how it will change the online industry. There are a lot of professional bloggers who had to re-design their entire plans. But to Google it seemed that Panda wasn`t enough which is why it introduced the new Search Algorithm named as The Hummingbird Update. Named after a tiny but fast bird, the Hummingbird update did have a big affect on blogging. Whatever may have happened, SEO is not dead and it never will. Below are a few updates you need for your SEO strategy.

Build Trust by Social Recognition

It’s important to build authenticity and trust via social recognition by Twitter Followers, Google+ circles, Facebook fans and other followings. Prioritize organic build up rather than buying using different services.  If you ever feel skeptic for using Facebook advertisement, better try the option of $4 for 60-70 likes.

Never Post below 100 words

In the word of Google, there`s no concept of thin content. These content are short and yet they have small information value. There are a number of articles written before Google Panda and Penguin which seems to be only for SEO as they were around 100 words. In post Panda and Penguin time, posts such as in depth reports, well written content and research analysis are the only one to earn good ranking. But if you are planning to write a less than 100 words article, you better add links to point out 3 or more related resources.

New SEO Structure

The big change you want to make in your SEO strategy is only indexing the “REAL” important pages of your blog. If you index unimportant pages, chances are they might end up landing in supplement results. So instead of using Robots.txt, try using “no index tag”. Remember you only need to index pages which are actually helpful to your readers as well as search engines. Start by adding proper meta descriptions and titles along with taking care of your website`s navigation. Don`t forget to put all the important links into your navigation bar. This will help Google to link the important pages of your website.

The Outbound Links

When you are trying to link to a relevant and useful page via your blog, this will increase the quality of your webpage and it`s SEO value will be increased.  In addition to that, the reader`s perspective for adding outbound links to useful resources will also help you.

Prepare your Blog for New Search Habits

Right now, we type in the search engine and algorithm selects words from it. This often sends us a wild cat chasing by bringing up links loosely based on those specific words in them instead of finding links which will relate to the context of our query. Keeping that in mind, Google has now trained the whole generation of search engine users to present search queries on short keyword phrases that have little to do what the searcher actually wants.