How to Setup a Perfect Landing Page on Your Blog?
Landing pages are the welcome appearances of websites and blogs that visitors see after the arrival on the websites and blogs. There can be a variety of choices to make for making a perfect landing page of your blog.
Landing page influences on the arriving visitor, whether it’s a lightbox subscription form or Facebook like box that comes upon visitors’ arrival, it makes an impact. Each and every factor which makes appearance appealing and worthwhile contributes to the landing page design.
Are you worried about the bounce rate of your blog? Do you want to increase readers’ engagement on your blog? Do you want to increase readers’ time spending on your blog?
Well, a perfect landing page not only reduces bounce rate of your blog or website, but also helps visitor to get involved with your blog or website.
5 Must-have things of a Perfect Landing Page
1 – An attractive appearance of the page or body where visitors lands at first is necessary– Some blogs and websites offer different lightbox banner and forms to get more involvement of the readers, besides that attraction belongs to the main landing page (layout behind that lightbox) – Make sure when a visitor reaches to the main body, he/she finds a pleasant look on the webpage.
2 – A perfect landing page must have many features of engagement – Clickable buttons, downloadable free stuff and Read more text-links increase users’ engagement on the blog.
3 – Graphical material, decent banner designs and appealing images add beauty of the page, and also increases time-spend of the visitor on the page – different human pictures, arrow directions, gift boxes are the examples of appealing graphic items that can increase user engagement on the blog or web page.
4 – Video and Audio Embedding on the Sidebars or homepage of the website or blog also increases the attraction for the visitors. Mostly Entertainment portals use this video and audio files embedding strategy to increase visitor engagement by placing video or audio files on the sidebars. Some bloggers also use this strategy by placing some testimonial videos from their readers/subscribers.
5 – Layout and Design Placement matters. A perfect landing page consists of a well-organized pattern of content with a decent design in all areas of the blog or website. From header to body, and body to footer, each and every part of the blog layout structure should be well-crafted and designed to bring a pleasant and fresh look on the blog.