3 Useful Layouts of Press Releases for your Products, Offers & Services

Want to promote your upcoming product or launch? Don`t know how to advertise your plans? Well we all face this problem. The point is what you do about it. Paying healthy organization for spreading your word is not a good option when you are starting something. Here comes the Press Release! Press releases are one of the most affordable and profitable ways for media coverage. Below are 3 useful layouts of Press Releases for your products, offers and services promotion.

1. How to Write a Product Press Release?

a) Product Press Release

Product Releases carry a slightly different format than General Press Releases. The biggest reason is Product Releases often mention a product`s specifications separately. Product press leases sometimes overlap with launch releases when there`s a new launch.

b) Make a list of Products Benefits

The new product carries numerous features. However, you need to bear in mind the features which are not beneficial. For instance, Quad-core processor in a mobile phone is a feature. You need to translate this feature into benefit for readers. In this case, having a quad-core processor means more power and speed!

c) Pick the eye catching benefit

Out of your benefit list, you need to pick a benefit which is mostly likely to grab attention of your reader.

d) Craft the Press Release`s Headline

From your product`s main benefit, you need to craft a PR headline. Dedicate time on headline as it is most important element of your release. If you end up with a poor headline, you release won`t be much effective. Readers want to scan new headlines, so better come up with something attractive if you don`t want to lose the game.

e) Write summary of Press Release

Your Press Release should carry a brief summary of two or three sentences. This summary should be capable of capturing the entire essence of your PR.

f) Keep your Press Release Short and Concise

For web release, avoid writing a lengthy PR. Just keep your PR between 250-600 words.

g) Mention your Company

Promoting your brand is the most important task. Readers want to know the brains behind your product. If you continue promoting your brand, with passage of time you will gain more credibility. Remember that higher credibility means more sales.

h) Add your Contact Information

At the end of your release, make sure you included your Company name, Website URL, email, contact number and your address.

i) Launch Press Release

These releases follow the format of general news release but are more concerned about a specific function (mostly upcoming). The launch releases carries extra room urgency and timeliness for creating buzz around the launch of a website, company or organization.

2. How to Write a Launch Press Release?

Create a story, not a release

When writing a launch Release, don`t just focus on the event and instead try to create a story. Readers don`t want releases focusing on events and not on them. Remember, no one knows your startup better than you do. So don`t depend on someone else to tell your story. Start your release with the following questions to make an impact.

• How are you better than your competition?
• What`s so interesting about you?
• What have you learned to start your xxx?
• Who are you and why people should consider you?

3. Do You Have Any Traction or Not?

a) Make your release worthy of the reader`s time

Ensure you have something important to say in your release. Media loves news stories especially with a human side. Make sure your story is entertaining, interesting and worth reading or don`t bother at all.

b) Target releases

There is no point in making a release about launch of a gaming website and advertise it with a fashion magazine. Learn to target your release better for more revenue.

c) General Press Releases

General Press Releases are what most of us when talking about Press Releases. A General Press Releases consists of news which shoed be disseminated to members of media for maximum coverage and exposure.

How to Write a General News Release?

i) Headline

First single line in Press release, it tells about what the whole Press release is about. Very effective tool for catching the reader`s attention therefore writing the heading in journalist`s perspective is important. Headline should be descriptive but not lengthy. First letter in every sentence should be capitalized while acronyms should be in uppercase.

ii) Summary

Summary provides you opportunity of selling press release. It’s the requirement of press release services. Summary serves the purpose of identifying unique features about your service or product and putting it into words how it can revolutionize. A summary should be consisted on one paragraph based on 4-5 line.

iii) Dateline

This contains release date of press release and originating city of the release. For online services, the date stamp is automatic and is not to be entered

iv) Intro paragraph

This is where the press release starts. The first paragraph usually answers the basic questions o who, when, why, where and what!

v) Details

Details come right after introduction! It provides explanation, background info, statistics as well other relevant data to news. The details also serve as a back up to claims made in the intro paragraph. The body of a press release should at least consist of 500 words. These words should be presented in at least 2 paragraphs which have no more than 8-10 lines each. A blank line after every paragraph should be included for better visibility.

vi) About

Better known as `Boilerplate`. It is a short section which provides the background information on press release issuing company.