4 Must-Follow Rules for Link Building in 2014

Linking Building has been a vital SEO Strategy and trend in the past. It’s true with the passage of time SEO trends, Search Engine ranking algorithms and ranking parameters get updated.

Thus, shift of strategies, techniques and rules always seen in Search Engine Optimization, Content Marketing and Web Publishing. In the past link building with other sites was considered something awesome for Webmasters and bloggers, and a big edge over competition by having any sort of maximum links.

Are you striving to know how to do better link building of your website or blog? Do you know how an inbound link works? Do you know outbound link if generates value for readers can be a helpful strategy?

If you’re a webmaster, online marketer or blogger, and looking to get answers of such questions, then follow this article and find out 4 must-follow rules for link building for every blogger and webmaster to know in 2014:

1 – Avoid Linking Building for Ranking

Linking Building has been a famous SEO strategy in the past, and SEO experts and webmasters were keen at a specific time few years back to make links on the other sites to make their sites ranking better. You might have seen Friend Sites’ section on many sites and blogs in the past.

It was such kind of link building strategy to just make search engine ranking better – Now it has been a vulnerable activity as far as search engines and SEO trends are concerned. Avoid linking just for ranking.

2 – Usefulness of Linked Content matters

Usefulness matters in link building now. Creating any outbound link or getting any inbound link without a purpose or without a solid reference that helps readers won’t be a good idea. Make sure you create the link with proper reference, explanation and information. When a linked content or article becomes useful for the reader, he spends more time on that site (linked site), and Search engines find it a well-attached link, and it adds value to the both sites.

3 – Avoid Similar Anchor text with link

It has been seen and observed that now SEO experts don’t believe in placing similar anchor text on the link. They believe it might become a Spammy look in the search engines eye. To avoid any confusion or penalty, many SEO Experts recommend a different anchor text on the link.

SEO rules aren’t a written set of skills and techniques, but it’s a combination of understandings and search engines behaviors to rank, value and devalue the sites and web pages.

4 – Always link Relevant Content

Make sure your linked content is relevant to the site. You shouldn’t be linking a cars site with a burger company’s site. Most relevant along with useful content and linking will help you in getting your site ranked better.

This is because when your targeted (or specific) type of traffic visits a link you linked in your content, if it is related to your content, people will find it helpful, they would probably spend more time, if it is not relevant, they would suddenly back off, which might be dangerous for your site’s ranking and search engine reputation.