Content Strategy for Google Hummingbird

Are you worried about Google Hummingbird? Bloggers, Webmasters and Businesses want to know about Google Hummingbird. Knowing the Google’s latest search update would surely make you able to drive your Content Strategy in a better way.

What is Google Hummingbird?

Google Hummingbird is the latest Search Algorithm update started using by Google on August 30, 2013 and announced on September 26, 2013. Google Hummingbird was described and revealed as an update to make Search better by understanding the meaning of the search term to enhance the possibility of fetching more reliable search results.

Why do you need a Content Strategy for Google Hummingbird?

Search results have been improved as claimed by Google and observed by tech and IT industry giants, and Google’s bid to improve search for users can’t be denied as Search engine giant has been seen kept on trying to improve searches and ranking since 2010 when Caffeine Update was seen. When search engines gets smarter and bringing more advanced tactics to handle the situation, Companies, Entrepreneurs, Online Marketers, Bloggers and SEOs need to define their goals more clearly in order to reach their prospects early with a solid impact.

3 Things to add in Content Strategy after Google Hummingbird

1. Identification of latest Search terms Concept

The important thing we have to notice, and you have to learn about Google Hummingbird update is, “Search terms Concept” – Google Hummingbird has been observed influencing a huge percentage of natural google search engine searches.

Search term Concept’ has been observed to be changed to more natural than ever – Before Google Hummingbird update, and even far before all major Google Algorithm updates, if a person in Los Angeles searches with a search term ‘How to Find a Cheapest Graphic Design in LA?’ – He would probably get graphic designers who have been focusing on the keywords Cheapest Graphic Design Services, Graphic Design in LA, and Find Cheap Graphic Designers.

After Google Hummingbird it has been assumed that Google tends to actually understand the search terms more than ever, and he might be looking to find some graphic designers providing graphic design services at cheapest rates.

Again, Google will look for prices, keywords, content, address and few other technically grounded things to actually give you some LA Graphic Designers which are providing Graphic design service at cheap prices.

2. Content Quality and Conciseness

There is no question about Content Quality – More improved and Useful Content is going to survive, it doesn’t mean less-quality content will be vanished, but when search engine gets better, it would be taking a lot of signals from influencing items to actually identify the usefulness and quality of the content, and would be giving those results which have the highest ratio of admiration among readers much higher position than others.

Conciseness matters. As SEO is not dead yet, still you have to focus on Content, Keywords but once thing should be added, you have to deliver actually you are offering and targeting – You expect readers to arrive, when he arrives, if he doesn’t get those things, then it might a worry for you from now on. Short and Useful will be better as compared to useless long content.

 3. Human friendly Content Curator Style

The most considered and identified things in the latest Google Hummingbird Update from search engine giant has been the ‘Clarity and Human friendly’ behavior of Google Search system.

Google believes to improve the search time to time, and Google Hummingbird shows clearly that Google search will never be the same as it used to work in the past. Now Search engine giant might be focusing a lot on your ‘Content Curator Abilities’ – It would be more focused and intelligent than ever for sure.

There might be more chances for a searcher to reach you now, if you have clearly presented yourself online – Obviously you need to be present on all Google profiles (Gmail, Google+, and Google+ Pages) to be identified more clearly.

By presenting yourself as clearly as you know who you are and what do you do, might make you on the top against the search terms related to you. You need to re-organize your Content Strategy will all possible means define your location, specialties, experience, potential, address, clients, etc – A more clear and user-friendly appearance online on the web would make you better than your competitor.