8 Reasons Why You Should Worry about Panda and Penguin Updates

Google Algorithm Updates have been seen in the previous few years and every new update comes with improved systematic approach to effect search results in the Google. These updates are intended to improve the search engine quality, and searchers are able to get the best results.

If you’re worried about declining organic traffic on your website, then it’s the time to bring a change in your strategy, and identify that what are your lacking areas to recover.

Search Engine Algorithm Change’ is a serious business – Are you effected with your blog’s traffic? Do you still need to know what you should do to improve your blog’s performance?

Here is the list of 8 Reasons why you should worry about Panda and Penguin Updates and areas to work on:

1 – Content Plagiarism

Copying content won’t help you – Google’s intelligent search engine system is highly efficient and it has been more improved after Panda and Penguin Updates. If you had been copying the others’ content, you must do a big over-haul of your content. I would prefer to update all of your website or blog’s content before going for a reconsideration request to the google – You must have been penalized by any update.

2 – Low-Quality Content

If you think you’re making unique content on your website or blog, and there is no way your content is copied, and you still facing a decline in your traffic, then it ultimately shows Google doesn’t like your Content, and there is a problem. How about the quality of your content?

Every piece of unique content isn’t a quality content.

Work on the quality of your content – Try to update and embed more valuable resources and quality material in your content. Detailed content might work along with good quality.

3 – Heavy Advertisement

There is a huge red flag for high amount of advertisements on your blog – Your blog can’t survive if you are having a large no. of advertisements on your blog. Blog is for readers to enjoy your content, and take help, not for actually seeing your heavy load of advertisements, so cut the advertisements amount.

4 – Keywords Stuffing

If you’ve been involved with keywords stuffing into your content, and still believing that Panda and Penguin Updates won’t say you anything, then you’re wrong, Google smartly identifies excessive use of keywords in your content, and it can possibly a reason of your blog’s traffic decline, and you should definitely be worried about this issue.

5 – Webmasters Guideline violation

Google Penguin Update which was released in 2012 reportedly affected the websites violating the webmaster guidelines. Google webmasters guideline is a bunch of suggestions for webmasters and bloggers about making, designing and managing the web page of site or blog according to the certain acceptable criteria.

6 – Over-Optimization

Tune-up your content doesn’t mean you start crossing the line of limits – Usage of keywords should be to a certain extent – Readers want delivery of information and value, not keywords. Search engines review readers’ behavior, so your over-optimization might hurt readers, and that won’t be an ideal situation for you.

7 – Black-hat SEO

Black-hat SEO has been a trend of Search engine optimization techniques which works with artificial set of steps to bring any website in the top results – As it belongs to just SEO tricks, not genuine value to be delivered, Panda and Penguin Updates almost vanished the concept of Black-hat SEO.

8 – Less Above the fold Content

Experts started discussing the concept of ‘Content Above the Fold’ after Panda and Penguin Updates came to the scene, and observed that those sites which have in-depth and more detailed content along with more content above the fold of the page are ranked higher in the Google.

If your content isn’t detailed, and going much of it down the order on the page layout, then it must be a worry for you.