Ultimate Guide – To Stop Losing Traffic from Penguin Update

Are you affected by Google Penguin? Is your blog or website continuously losing traffic day by day?

If you really think that your website has been penalized by Google after Google Penguin, then you need to know about Google Penguin and find out some ways to handle the situation. Google Penguin is a search Algorithm update of Google, announced on April 24, 2012. Google Penguin update resulted decrease in search engine rankings of various websites and blogs which are not maintaining the standards and quality, and hence violating Google’s Webmaster Guidelines.

Main causes of getting effected by Google Penguin were high focus on black-hat SEO techniques in which artificial link building was top of the list in order to gain search engine ranking.

Things you need:

1. Google Webmaster tools Account
2. Google Analytics Account
3. Access to your Website or Blog

Ways to Stop Losing Traffic from Penguin Update

Follow the simple guidelines given below to handle the situation after effected by Penguin Update, and find the solution of Losing Traffic:

Remove On-Page And Off-Page Spamy Factors

1. Unusual links should be removed which are intended to gain ranking only.
2. End up your off-page SEO link sharing campaigns which include forum posting, blog posting and irrelevant anchor text based link building pointing to your domain.
3. If a link isn’t helpful for a reader, then it might be considered low-quality link, and it can cause trouble for your ranking.
4. Don’t go for link schemes like buying thousands of back-links in order improve off-page SEO.

Focus On Content Quality

1. More improved and high quality Content should be started publishing for the readers.
2. Focus on target markets, help them and entertain them with quality oriented content.
3. Helpful and Useful content would be the best strategy for a blog or website to recover from Google Penguin.
4. When readers find information useful on a website or blog, they stay more which is a key for any content to be considered as good.
5. More quality content means more Social media sharing, which is an important factor to gain respect in the eyes of Google.

Quality Meta Tags

1. Short, Precise and Clear Meta tags would make your website or blog able to get recognized, so choose Meta tags wisely for your content.
2. Title, Description and Keywords should not be exceeded standard size.
3. Relevant Meta tags with your Content Strategy would help readers and searchers which is a positive step to recover from Google Penguin penalty.

Webmaster Tools Guidelines

1. Start using and analyzing Webmaster tools in order to identify the problem which actually made your website penalized after Google Penguin update.
2. Do your analysis after thorough checking of Google Webmaster tools guidelines.
3. Webmaster guidelines can help you in maintaining the standard accepted in Google search engine.

Monitor Back-Links

1. Analyze your site’s linking, and remove the links you are pointing to low-quality or Spammy content based website.
2. Use Google Webmaster Tools Account to analyze internal and external linking.
3. Keep your back-links alive with relevant and high quality websites and blogs.
4. No back-link is better than a Spammy back-link.
5. Use Google Analytics and Google Webmaster tools to keep an eye on your website’s performance.

Resources

• https://support.google.com/webmasters/?hl=en
• http://en.wikipedia.org/wiki/Google_Penguin
• https://support.google.com/webmasters/answer/66356?hl=en