How to Improve your Click-Through Rate on your Blog?

Bloggers dream to increase the Click-through Rate when they have spent sometimes on working on their blogs, and now they expect few more technical grounds to be settled for their blogs. When it comes to SEO, Conversion and Profitability, a Click-through Rate of a blog is always measured and given importance.

It is actually the number of clicks over total number of impressions. Click-through Rate is a famous and widely used performance measuring formula for websites and blogs. Normally Email List builders and Affiliate Marketing experts keep an eye on the CTR or Click-through Rate.

Are you struggling with a low conversion rate? Do you need to boost your Affiliate Marketing program’s sales? Are you actually interested in knowing more on improving your blog’s Click-through rate?

You can certainly improve your Click-through Rate by following these simple 4 tips:

1 – Make an Appealing Landing Page

If you aren’t using any specific script for making any appearance on the landing page, then your homepage might possibly be the landing page – Landing page is a page or area where a visitor arrives or sees first after arrival on your website.

An attractive header section and sidebar help in making any landing page suitable and more clickable. Attractive and beautiful landing page must be click-oriented, if a reader lands on a page or blog about the topic ‘SEO’ and finds a nicely designed sidebar ad on ‘Pets’ then it might not work. Identify the intent of your actual readership, and adjust your landing page for better click-through rate.

2 – Use Lightbox or Popup Plugins (Bounce Exchange)

Some bloggers and WordPress users use many plugins for improving their click-through rate and blog conversion – Lightbox and many other popup plugins can be used for getting more clicks from visitors, and to improve readers’ engagement.

Bounce Exchange is an exclusive and premium service which provides popup plugin, and charges according to your no. of impressions. It might be bit expensive for starters but in the long run it helps you.

3 – Better Ad Placement

Whether you’re running any Pay Per Click Ad campaign or Affiliate Marketing program on your blog, you would be looking for more people to click on your ads genuinely – In Affiliate Marketing click isn’t a profitable click unless the lead turns to a sale.

In both cases you have to choose your ad place wisely – Make your ads clear, prominent and decently placed on the blog (preferably on the sidebars) – And never hesitate to mention that it’s an advertisement.

Don’t make readers click on your ad with a mistake – You have to be clear with your promotional material (advertisement) placed on the blog or website.

4 – Clean and Pleasant Layout

Layout needs to be precise, clear and well-designed. Actually your blog layout shouldn’t be the one which makes readers confused and they fear to click on the content because they feel unsure that where they are going to click…

Result?

Unhappy reader and less conversion – Click-through rate of your blog will increase when you have a decent design, clear body and well placed ads which aren’t disturbing the readers from reading the content.