5 easy international SEO insights to expand your business

Want to expand your business boundaries? Trying to make your website easily accessible in different regions around the globe? About time you joined the race, go big or go home. Follow these 5 examples and insights of international SEO to globalize your website.

Learn Cultural Differences in Keywords

Most important of all, you need to know which keywords to target. When trying to attract visitors from other countries, despite the fact that your website is doing well in its own country. You website may not perform using the same terminology in different countries.

For instance, many readers from United States and United Kingdom do speak the same language. But when they are looking for charity work, United Kingdom users will look forward to Charity jobs while Users from United States will simply search for nonprofit jobs. Therefore, you need to research keywords and terminology if you want a successful international campaign

Don`t only target Google

Although most internet users in the world depends on Google for carrying out their search! For some of us, following the same pattern is somehow not good enough. For example, most people in china prefer their own search engine Baidu to Google while Russia goes with Yandex and Japan goes Yahoo!

When you are targeting a country, you need to research for its preferred search engine. It will help you for finding useful tips for optimizing content for every search engine while improving your revenues. Check your ranking and find out how your SEO performs You should always know where your website sites within Search Engine Ranks. In order to find out the holes in your SEO Strategy even when you don`t belong to the country you want to target.

You can still check your website`s ranking in the specific region. Your first option is using proxy server which hides your whereabouts and allows you to browse website originating from different regions. This also allows you to access search engines as you are from a different country.

This will let you to see search results from other regions. Your second option is adding parameters to Google search. For instance, if you want to see your website ranking in UK, simply use URL. Google.UK shows you want to use United Kingdom`s version of Google as it refers to Google within UK. In order to see the complete list of Google domains, take reference from here.

Reflect different Currencies for international Visitors

If you want to attract users from different countries while running an e-commerce website, here you need to show the currency in order to reflect your value. Most visitors are not aware of conversion rates and this makes easier for you to make a transaction for them. When people come across a website listing which is a listing a different currency, they assume the website will not operate in their currency or region.  Avoid this problem because it’s a major red flag!

Always Geo Target your website

If you own multiple domains for sub domains for each geographical location you want to target then. You need to make sure Google and other search engines are aware of your plans. Use Google Webmaster tools to configure Geographical target for each and every website or domain so your audience will know what website they should be on. You can also do this by using Sitemap.xml file for implementing `Hreflang` on every single webpage.