7 Tips for Making your SEO Strategy in 2014

SEO Strategy is something we can’t define for our website or blog until we come to know exactly what we want to achieve. Bloggers, Online Marketers, Webmasters and Businesses find difficulties in setting up their Search Engine Positioning with authority.

Did you know that Search Engines observe dozens of algorithms before displaying a search result of a site in the search index? Do you know now search engines are getting smarter, therefore now organic traffic hasn’t been that simple which used to be in the past?

So, we are going to see what factors are still in our hand to write our success in today’s rapidly changing SEO world. Find these useful SEO tips to define and make your SEO Strategy for your blog or website.

7 Tips for Making your SEO Strategy in 2014

1 – Understanding the Meta Phenomenon

Some people still believe that SEO revolves around setting up the details of meta tags like title, description and keywords of any (or all) pages of the website.

It’s not that simple now – You can’t win just by writing your meta tag details on every page of your website – Even Content Management Systems like WordPress, Joomla, Drupal and others have made things easier by providing plugins/modules to tune-up the setting for writing meta tags and details separately for every page, still you have to move on and focus on the rest of the things to make your site successful.

It’s not the whole SEO, it’s just a part of the SEO – In actual, nothing can be the whole-SEO, all you have to implement your known and possible strategies to get better results.

2 – Layout Design Art

Layout matters. Layout design art’ doesn’t particularly refer to the graphic design of layout of your website or blog – Graphics are important in the layout, but here it means the setup of your layout – It’s very important how you choose to setup your website or blog elements to display what best you have to offer for your customers, prospects and readers.

A/B testing by splitting the elements in various settings (positions) can take you closer to the best settings to finally reach to your best Layout Design which engages readers and visitors, and helps them to find what they are looking for, and to achieve your goals as well.

3 – Visitor Engagement

Your reader must be guided well throughout his/her visit to your blog or website – It must be for delivering the value, not for the generation of page impressions. Your content and pages should be linked beautifully that it helps a readers to reach somewhere he is intended to. Never waste your reader’s time just because of getting impressions and engaging the reader without a reason.

4 – Content Philosophy

Content is king. You must have heard that – It’s true, but you might be thinking that Why content matters in SEO!

Well, it matters now – If your content isn’t great, and it’s not appealing for the readers, they won’t stay longer on your website, which will tell search engine bots about their staying time duration on your blog or website after landing.

If search engine sends you visitors, it doesn’t mean the story ends here, it keeps an eye on those visits of the readers, to know whether the visitor is happy about the result he has clicked or not, if reader returns immediately back to the search engine then it surely means visitor isn’t happy and want to know more – It won’t be an ideal situation for the site which is turning visitors back to the search engines quite frequently.

5 – Inbound and Outbound Relations

Inbound and Outbound relations of your site are important – How valuable your content is, might turn the lights for search engines after observing the behavior of people linking to you. Link wisely, because link exchange hasn’t been a very good decision after recent few updates of Google – But, still link where you think readers will get benefit, and they actually get by visiting from those links again and again, don’t link just to link with the site.

 6 – Social Media Strategy

Social Media Strategy will play a huge role in your SEO Ranking now – People believe that your Facebook Fans, Twitter followers and Google+ popularity count a lot in making your site valuable in search engines – Well, surely search engines observe your popularity when people talk about your site by sharing your content on the various platforms – It surely generates something positive.

7 – Creation of Value

At last, don’t miss out the factor of delivering the value to the visitors – If you’re getting visitors through any mean, but not helping them in anyway, that won’t work longer. Make your readers and visitors addict either by your content’s quality or by useful tools to make them fall in love with your site.