How to Build a Social Media Marketing Funnel?

How to use Social Media for improving your business? How can Social Media Help in sales. It doesn`t matter if you are an internet geek or not! You can use Social Media Platforms and Email to improve your Sales Funnel. Turn your customers into long term advocates and salesmen just as Seth Godin says “Turn Strangers into your Friends, Your Friends into your Best Customers and your Customers into your Salesmen”. How to achieve it? Just learn the tactics of Online Media Marketing. Nothing new, just reverse your Traditional Marketing Plan and you are good to go! Below is the difference between Traditional marketing and Social Media Marketing.

Traditional Marketing

• Keep
• Convert
• Find

Social Media Marketing

• Find
• Convert
• Keep

Learn these Following Facts before you Start!

1. 40% of Consumers use more than one Social Media Platform
2. 90% of Consumers nowadays trust in a word of mouth than any advertisement campaign
3. 70% of Consumers believes in Online Customer Review after Word of Mouth
4. 80% of small business owners believe Word of Mouth as the most effecting marketing tactic to find customers

Keeping the above points in mind, I checked the Word of Mouth Marketing by different Social Platforms. The results were expected but will be prolific if you care to note!

Facebook

• 51% are likely to buy
• 53% are likely to recommend

Twitter

• 68% are likely to buy
• 69% are likely to recommend

Email

• 68% are likely to buy
• 64% are likely to recommend

Building your Funnel

You need to search in order to determine which platform will be best for you. After that, start your work and see where it leads. Choose a social media while keeping the following in mind!

In addition, you should also know that nearly 2 of these users create social media accounts on Facebook, Twitter and Instagram. 3 Develop editorial calendars while 4 respond to Customers. So get on it!

Measuring the Impact

Measure Impact means to determining the Impact with ROI of different social medial marketing funnels while making sure they approaches fall under these categories

Top Down

• Anecdotes: Showing of specific cases where social media left an impact on sales
• Correlation: Making Statistical Comparisons like Facebook likes compared to the product`s actual sale over time
• Multivariate Testing: Comparison of sales and conversions among one group (which is exposed to social media) against another group (which is not exposed!).

Bottoms Up

• Link and Tagging: Track Platform Specific to user Interaction statuses, Likes, Tags, Online Shares, URL Clicks and etc to measure their social impact.
• Integrated: Using software as service to integrate measuring tools for social media
• Direct Conversions: Measure conversions from a platform based sales or information of collective applications such as sign up pages or online stores