Social Media Marketing Strategy for 2014

What will be the social media marketing trends that will make an impact in 2014? Are you keeping up with the updates? If you weren`t then no need to worry, you`ve come to the right place. Here are the 4 major Trends which will be introduced as Social media Marketing Strategy for 2014.

Blogging will be in no matter what!

The blogging industry has witnesses a few meteoric ups and downs in the last couple of years. All of this points nothing else but blogging trend continuing in 2014. Unlike the social brand pages, a well reputed blog is the platform that you own which means it should serve you as a hub of your social existence. As the well versed content is key part of successful marketing, more than 50% marketers now believe that the original content is the most valuable asset of every online business. Therefore blogging is a great and easy way to speak for your brand.

Podcast to increase your Fan Base

Do you know how the social marketing podcast now turned into one of the most valuable marketing asset? Podcasts listeners are way more than subscribers, they are super fans. According to a survey, it has been found out that more than 70% podcast listeners subscribe to blogs. Podcasts can let you lend your voice deep in your audience than other channels. This may be the reason that soon every vehicle will have podcast support. Therefore, take advantage of this golden chance and get into podcasting business.

Visual Content will make an impact

From info-graphics, Instagram images, memes and others, every big and small name is getting ready to engage audience with visual content and 2014 will be the time when visual content will take over. It’s a big misunderstanding that visual content needs awful resources to be created while the truth is completely reverse! Easy to digest content often makes it to the top. For instance, why do you think making memes is hard? All you need is good sense of humor, people won`t mind even if the graphics are not up to the mark. Simple is always better!

Google Plus coming to Metropolis

Believe it or not, but Google Plus did have a rocky start back in the day. No doubt that people call it the Ghost Town of social network but Google+ has come a long way. According to a survey, it has been found out that marketers are now keen to learn more about Google+ in 2014. Thanks to the recent changes made into Facebook Newsfeed Algorithm and marketing paying for traffic, the advertisement free environment of Google+ provides room for fresh air.  This concludes that Google+ is the organic platform today which only crowns and promotes the best quality content. Unlike Facebook which only introduces 6% organic posts into your follower feed. Apart from that, are you aware of search benefits from Google+? Well if you are not, you are missing the big catch!