Top SEO Tricks of 2014 for your Internet Marketing Strategy
If you are still buying links or relying on keyword stuffing, then you should know your days are over! Google is getting smarter so should you! Along with time, the SEO tactics change as well. Always know what have worked in past will not be valuable in future. So stop using outdate SEO tactics as they won`t help you. Make 2014 an year of profit and growth with these simple yet affective SEO Tricks!
1. Add Request Auto Complete
People don`t like filling lengthy forms with their personal information. This is why visitors leave shopping carts and websites altogether. You can retain your traffic and increase sales by simply adding request auto complete HTML for your forms. This process won`t take more than an afternoon and will be worth your time! This will let your visitors to fill forms only with a single click. However, it will not benefit in your sales but Page Rank.
2. Be Social
There have been much fuss about Social Media`s affect on Page Ranking. Mr. Matt Cutts of Google made it clear that Google is not accessing much Social media websites such as Facebook and etc at the time but will do in future. Regardless of Social Media`s Role in Page Rank, the likes and shares do increase your visibility. This is what makes social media marketing prolific.
3. Focus on Quality
As SEO tricks help in improving Page Rank, there is no substitute for writing quality posts. Remember only useful and interesting posts are shared on internet. SEO tricks can`t help your website Page Rank if your content is not good enough. Quality content demands hard work and dedication! If your content is good enough, people will share and like it naturally. This will improve your Page Rank.
4. Don`t buy advertisement
Increasing your Page Rank by buying Links, likes and shares is violation of Google Webmaster Guidelines. Doing it can also drop your rank in search results. Purchasing advertisement may have worked in the past, but this can result in getting your website/webpage removed from Google Search results in future (especially if you are a repeated offender). Instead of risking yourself, you need to focus on writing quality content that readers will naturally share and like!
5. Go Mobile
As computers still surpass mobile phones for being widely used to explore the internet, mobile usage is continuously growing! Fortunately everyone knows about it and as result. Google is prioritizing its pages so they can be viewed on mobile devices as they are on computers. If you wish to rank your website in future, you need to make sure your website fits on any screen! Use responsive web designs or you can redirect your traffic to an m-dot page. But, make sure you avoid flash as it is not supported by many mobile devices.
6. Remove Bad Links
If you already bought some links, make sure your remove them! If your website is penalized, find out what type of penalty is applied on your website. Later, analyze the affected web pages and then contact the owners of sites where your links are found and ask them for removal. After removing the links, disavow any remaining with Google Disavow Tool. This tool tells Google to avoid specific links to your website while determining the page rank.
7. Use Google Webmaster Tools
The Webmaster Tools are provided by Google for free to help bloggers for maintaining and optimizing their websites. By using these tools, you can see which queries lead people to your website, so make sure your website`s keywords reflect the keywords you want to rank for. In addition, these took fix any crawl errors to help you. you can easily submit a site map, check your page`s load time as well using Bots to verify all parts of your website are readable.
8. Get rid of Extra Ads
Adding a few ads on your webpage is good way to earn extra money. Adding ads on your website is good way for alternating your traffic and decreasing your Page Rank. You need to reduce and rearrange ads on your website in such a way that they are not more prominent than your content. The ads should supplement your quality content, not the reverse!
9. Establish Authorship and use other snippets
By establishing good authorship, you are establishing yourself as a professional in your field. Make your own ads and add your picture in them. This entices the web search results. Establish Google Authorship by linking your content to Google Plus account and upload a head shot. In addition, you also need to add a byline next to every page of your content. Remember that Google is decreasing authorship by 10 to 15 percent. Therefore if you have it now, you may be at risk of losing it!
The rich snippets are extras such as rating and snaps which appear right next to search results. Keep in mind that these snippets can never improve your Page Rank alone, but they do increase the chance of people clicking your link which helps for better Page Rank. In past, Google only allowed repute websites to use these snippets. But, Google now wants to balance the ground. Therefore, you can set these on your page by confirming your authorship and including proper HTML markup in your content.