Latest eCommerce Marketing Trends, Mobile Marketing in 2014

Not interested in E-Commerce or let`s say E-Shopping. What`s the problem, you don`t want to try it out or simply don`t want to risk your money. If you are a small e-commerce owner, congratulations for surviving the black Tuesday! 2014 will be a year of change for e-commerce as the business landscape will change and turn the tide towards your side. So in order to take benefit, make sure you are ready for the following trends.

Go Mobile

In 2014, it is believed that Black Fridays will be Mobile Fridays as 40% of all online shopping is done through cell phones. This trend will continue as customers are now encouraged to shop online via tablets, laptops and cell phones anytime anywhere. Seeing to this, small business owners will need to ensure that their websites are well optimized so customers will be able to view items on any device they like.

Free Fast Shipping

2014 will be remembered for its innovations in shipping. As online retailing business is expanding its wings, free delivery has become a must. Online retailers have now partnered with express companies in order to provide their customers with free and fast shipping.

No Restrictions

Every business owner is now looking beyond borders and 2014 is believed to be the year of exceptional growth in E-Commerce. Online Retailers are looking forward to expand business by improving their shopping operations in foreign countries especially the Middle-East. Asia and Europe are believed to be the center of attention as online shopping is not preferred in these regions. People here don`t believe in online retailers which is why E-Commerce is not getting its big Break.

Content Marketing is Important

Content marketing is the proven way to establish authority and win the trust of online customers. This E-Commerce strategy was already popular, but in 2014, it will grow much more. Marketers are now looking forward to increase their budget in order to provide their customers with unique, informative and entertaining content in order to convince them to shop online. Gone are the days when SEO Friendly but poorly written articles were preferred for online commerce.

Growth and Discovery

As today`s shopper is going online and spending an awful time, they need fewer but prolific options. To comfort their customers, online business owners are now starting to pay attention on the right blend of guidance and Discovery that will provide customers with well targeted and useful suggestions that will help customers when they buy online. Small businesses can also take advantage of this and see the user data already available in addition to providing relevant and beneficial recommendations. The goal here is helping customers to find more useful items without browsing for decades.

Consumer Demand and Personalization

Customers are looking for unique and original products, therefore online business must be able to deliver it in easy and prolific ways. In 2014, the world will witness business empowerment for customers that will grant them the ability to personalize, modify and change the design of product as they like. This will implement the 3D printing in order to speed up the whole process.