Google Analytics – An Ultimate Guide for Bloggers

Google provides everything a webmaster needs – From support and guidelines to analysis, webmasters tool to Official blogs, Google Analysis to website visitors. It depends on a blogger how he/she utilizes the available resources to make a difference. As a Blogger you need to know about your Blog Stats – Information and statistics would allow you to understand your audience, target audience reach, conversion rate and real-time tracking of visitors which collectively drive your Content Strategy.

5 things to do in Google Analytics

1. Niche and Market

Being a Blogger you must know that what is your Niche and who is your required traffic in order to make your blog successful. Bloggers look for Affiliate Marketing conversion which can’t be achieved if a blogger doesn’t know how to convert his traffic.

2. Demographic and Locality

Demographic analysis matters. You need to know what your audience is exactly!  Who you want to read your blog, so that you get better conversion and more social media popularity? Sales and Conversion of your Affiliate Marketing can only be possible if you understand your audience. Targeting health related audience from Australia in order to get conversion on your health related blog won’t work if your content is about NFL of United States.

3. Content Strategy

Content Strategy refers to the Content mindset – How you design your content in order to achieve your goals. Using of Google Analytics would make you able to find out stats of your content popularity and visitors type.

4. Visitors Trend and Behavior

Being a blogger you must know about visitors’ trend in order to set your blog’s direction – No matter how good you are in making content, if you don’t know your desired target market, then you won’t be able to get success.

Find out about your visitors that which articles are getting high ratio of traffic to analyze your audience. Google Analytics will tell you about behaviors of visitors that either they are staying or not! Bloggers want visitors to stay longer on their content, share it and don’t just land on the landing page, and bounce within seconds.

5. Keywords and Search Queries

One of the most important things Bloggers need to know in SEO of their WordPress blogs is keywords. Google Analytics is equipped with Keywords statistics information which allows you to know about your traffic’s keywords.

You’ll be able to find out your traffic’s Search Queries – Bloggers would love to analyze that the search terms they are targeting, and they want to visitors to come to their blogs through some particular search terms, they can check through the list of search terms on Google Analytics.

Things you Need to Implement Google Analytics Code

• Website or Blog Web hosting Access to inject Google Analytics code in the start
• Awareness of saving Google Analytics code into required php or html file (Awareness in terms of editing a file using a text editor like notepad or Web development software like Dreamweaver).
• An email account to access Google Analytics (preferably Gmail Account)
• An editable Blogging Platform like WordPress self-hosted platform (You might not be able to implement Google Analytics code on free WordPress platform).

Google Analytics is a pretty useful service for Bloggers available for free (its paid version is also available thought with surely much more features and functionalities for sure). It provides detailed information and stats of your website or websites regarding traffic quantity, traffic demographics, sources of visitors, tools your visitors are using to open your website and much more which is worth to check and analyze.