PPC vs Affiliate Marketing: What You Should Choose to Monetize your Blog?

Bloggers and webmasters monetize their blogs through different ways. Pay per Click advertising, CPM, Direct Ads and Affiliate Marketing are the main tools to be utilized to make money on the blog.

Lots of factors and elements are required to be seen. It depends on the quantity and quality of the traffic of your blog which actually helps you to understand your audience, and can drive your monetization policy towards success.

Are you looking to find the answers about Affiliate Marketing? Are you in PPC Advertising and looking to find alternatives of Pay per Click Monetization? Do you want to know that what should be chosen among Pay per Click or Affiliate Marketing to monetize blog?

Many new bloggers want answers to actually start making money on their blogs, and many of the bloggers want to increase their per month income from their blogs. Always remember, suddenly switching from PPC to Affiliate Marketing or from Affiliate Marketing to PPC might not change things, but by understanding the things on your blog, you can make a huge difference with the right move at the right time.

Have a look on PPC and Affiliate Marketing Models:

Pay Per Click (PPC)

PPC has been a widely used monetization method and model for webmasters and bloggers. Google Adsense is the premier choice of bloggers and webmasters to use upon selection in the Adsense program as publisher.

There many other alternatives of Google Adsense Program which are being used by bloggers. There are two reasons why bloggers use Pay per Click program:

1 – Absence of targeted traffic

If a blogger knows about Affiliate Marketing, then he also knows that its big success key is targeted traffic, and if that doesn’t exist, even heavy amount of traffic won’t help you in Affiliate Marketing – that’s why most of the bloggers use Pay per Click program to generate income somehow from their blogs.

2 – Lack of Affiliate Marketing Knowledge

There is a another category of bloggers who use Pay Per Click programs – They actually don’t know much about Affiliate Marketing or just come to know about Adsense and start working as a bloggers. They only know about PPC programs which are alternative to Adsense program – In case, if they come to know about Affiliate Marketing, it requires much effort and time duration to start accepting Affiliate Marketing model, because they are use to of getting paid per click, and Affiliate Marketing doesn’t have to do with just clicks, unless lead converts to actual sale.

So, using PPC monetization model isn’t a bad strategy. Just make sure you know all other options, and choose Pay per Click advertising model after deep analysis if you don’t have the targeted niche traffic to monetize through Affiliate Marketing.

Affiliate Marketing

Affiliate Marketing is a monetization model which works with targeted traffic and niche blogging. Simplest way to understand Affiliate Marketing and getting success in Affiliate Marketing is, make content on certain topics (areas) you are good in, and join Affiliate Marketing programs related to the services, products, cause or things your traffic needs to get.

Example:

A blogger who runs a blog about laptops, he provides every update about the laptops, he writes reviews on different laptops, gives news and analysis on the laptops, and make the blog’s authority in laptop niche in the search engines.

Thus, he can join any Affiliate Marketing program related to Laptops, because he has the traffic related to laptops and probably he will get readers who want to order laptops online, when they will buy laptops from his reference (through his blog), blogger will get paid commission on referring the customers from his Affiliate Marketing program.

Conclusion

While analyzing and studying PPC vs. Affiliate Marketing debate – One can’t go with just one option as the best one to be used to monetize blog. As mentioned in the article, it depends on the blog nature, niche, audience type and working strategy that ultimately generates the readers’ type of the blog, and it can decide the monetization model to be chosen as best for a blog.