Some interesting facts about Women and Advertising

Women are make up a large portion of the world’s society and that’s the reason why they cannot be separated from the advertisement industry. There is a general perception that ladies are ideal to advertise the products made for women and men must be in the ads for modelling men-related stuff. However, this perception now seems to be changing as things go wrong. Now women are being used to advertise everything, no matter whom does it belong to?

In this post, we are going to let you know about some interesting facts and figures that will lead you to the heights of curiosity. So let’s go on!

1. Women all around the world account for the whopping 85% of consumer purchases.
2. You must be stunned to know that 73% of the household spending in US is controlled by women.
3. 91% of women think that advertisers really don’t understand them.
4. About 58% of the U.S. ecommerce spend is because of women.
5. According to a report, 33% of women do an online research before they go to purchase something offline. This is a healthy practice that can help avoid several unfavorable outcomes.
6. Almost all car purchases are influenced by 80% women.
7. 22% women makes online purchases at least once per day.
8. More than 50% mothers active on the social networks said that they make purchases on the basis of recommendations made by their friends.
9. This is quite shocking that an average woman sees 400-600 ads per day.
10.  Household wives or mothers highlight brands about 73 times per week. On the other hand, men do this just for 57 times.
11.  By the age of 17 years, an average girl sees over 250,000 advertisements.
12.  Approximately 92% women pass along deals in order to find other interesting ones.

The statistics above show that women and advertisement has a very close relation that can never be ignored at all. So keep these women in mind before you go for the next ad campaign.